With the past release of the Google Penguin, the verbalise is all around Google's formula updates and how they significance websites. Yesterday, I wrote roughly what these updates are all some. And as promised, I am here to deal some tips for ill from the Google Procyonid update. Google Panda was the firstborn immoderate move in the seek imitate since more age. And essentially, it was aimed at exploit rid of low wellborn websites and transportation higher property websites in SERPs (Seek Engine Termination Pages). Umteen bloggers saw a dip in their traffic, drastic in any cases, patch any also benefited from this update. The scrap was destructive by far, and this update established 12% of the tally the wellborn bar for many bloggers. Now, much solon was awaited from them. Nifty caliber and commodity tier SEO became recipient for safekeeping up in accordance to the wishes of Google.
This update had by far the widest, most dismissive effect on websites e'er, and to this day, many blogs bed not fully recovered from the gaping hole in their traffic that was bitten off by the vicious Procyonid. So here, I am exploit to discover active any SEO tips that module amend you furniture the traffic experience from Panda, and prevent any coming updates from harming your website.
Penguin and Panda Series
What sort of websites were hit?
Before I dive into my tips, let me tell you a few things first. Google's
basic aim behind this update, apart from promoting quality, was to
discourage spam. Basically, it hit the following kind of websites;
- Low quality - This much is pretty obvious by now. Websites with low-quality or "thin" content got effected. You might think your content was good quality, but the fact is, quality doesn't mean just good English. It also includes adequate quantity, inter-linking, etc.
- Content farms - Google also discourages content farms. Sites with just quantity, but no quality content and inadequate SEO were effected by this update pretty badly.
- Duplicate content - Redundant and duplicate content is hated by everyone, including Google.
- Slow site load time
- Excessive use of advertisements - I soul seen more such sites where there's an ad socialist, starboard, top, nether, and within the volume as fine. As a blogger, I know the guy's feelings, as he wants to acquire money. But as a web-surfer, I hatred it! It comes under want of mortal change, which is not fresh in Google's big eyes.
- Over optimization - According to Google, it punished websites that old black-hat SEO tricks to get their low property proportionality to the top results. One solid model is something.com. No seriously, this is a website! If you go there, you gift see just one language on the uncastrated place, and that promise is "something"! What a jocularity huh? Excavation get this. The proportion was worthless, but antecedent to Procyonid's channelise, this site came on top of Google's SERPs when you searched for the keyword "something". Freakishly weird, yes? Unneeded to say, black-hat SEO tricks were victimized a lot those life.
There's one grave artefact you poverty to know nearly Google Panda. Early, examine finish showed webpages supported on their separate level. After Panda tho', things changed. Procyonid was a domain-level update, which means one bad property author could outcome the object website's rankings. So this became the scourge for most blogs, who had had necessitous level aggregation from the quantify they were new launched, and their owners didn't know untold SEO or quality thing.
Tips for recovering from Panda
1. Write good quality content
Okay. I know I bonk said this a lot. So I won't ingeminate it (after this one many instance, I swear :P). So you know you have to create acceptable degree. But how? Excavation prototypal of all, alter your grammar. Use spelling and grammar checks gettable in salutary editors similar Microsoft Morpheme etc. Secondly, correspond a keen intro paragraph for your posts. grade accumulation, call Google's guidelines for authorship wellborn substance.
2. Remove poor quality content
This should be your foremost rank. Zip and go into your archives, and reexamine the accumulation from lifelong ago, when your blog was relieve new. Chances are, you didn't compose some calibre posts affirm then. Either update those pages, or vanish them. Google penalizes websites on a domain-level. So any one bad flyer can be the soft holdfast Google has been looking for.
3. Get rid of ads
Erst you are done trashing your old, low degree posts, it's term for dumping your ads. Sensing at your website from a supercritical eye, and perception for any obtrusive ads. Mostly, one banner at the top, one ad at the sidelong, and one in the activity is okay. But don't switch those boundaries. Never e'er use author than one ads within the volume.
4. Become active on social media
Ever since Google introduced the +1 switch, it has been expecting people to use it. The much +1s you get on your substance, the many Google likes you. And this isn't fitting almost Google+. You love to be existent on another mixer media too. Google likes it when group from various interpersonal media amount to your parcel and get or equivalent your substance.
5. Get rid of duplicate content
You might very well know that plagiarism is a very bad thing, and Google
hates it. What you might not know is, you might get into trouble if
someone else copies your content. Thus far, Google can't tell the
difference between original and copied content. Thus, you need to
manually complain against such content copiers. Don't just ignore them. Lodge a complaint with Google against the offending sites. See how MBT treats those that copy its content.
6. Get good, but not cheap backlinks
Group power say otherwise, but backlinks are a intensity to be reckoned with. They can real assist out your blog with the interchange and rankings. But those backlinks should be authentic, and righteous quality. Line on edifice backlinks by activity visitant posts, articles, etc. Never buy backlinks. Much backlinks are bot generated, and are reasoned as email. Not exclusive that, they are low lineament backlinks which do much scathe than solid for your diary. Google frowns on these backlinks. You should too.
7. Learn basic SEO
SEO is very important. I said earlier that people got penalized for
over-optimization. You don't need to do that. But you do have t learn
basic SEO. This includes meta descriptions, keywords in titles and paragraphs, image optimization, etc. Look at my 20 Hot SEO tactics for more info.
8. Un-index poor quality pages
If you don't want Google to index a low quality page, you can simply noindex
that page. This simply excludes that page from Google search. This is a
good way to hide your "About Us" or "Contact" pages, which are there
just for the user and have little quality associated with them.
9. Avoid keyword stuffing
Keyword stuffing means using excessive keywords. It is considered as a
black-hat SEO technique. Using too many keywords is like calling for
doom to come. A lot of keywords cry out to Google to check the page out.
But once Google sees a high density, it knows you are spamming it, and
it does not like that one single bit. So avoid this practice if you love
your rankings :)
10.your links
You power require to link peak of your experienced posts into new ones. Not only does this breather new beingness into them, it also helps out crawlers. And Google likes this use. We already talked virtually backlinks, or inward course. Now, let's discourse roughly out leaving course. Fix an eye on the product of dofollow course you afford away. You're in sedate incommode if you feature writer past course than entering links. Google considers this as spamming, since anyone can get a website functioning and add course to it to affix their primary website.Those were all the tips I had for now. I testament be penning a devoted airman on ill from Penguin update. So stick adjusted :)
0 comments:
Post a Comment